Its a risk calculation. When you sign the contract, you give Apple certain rights but you don't know what the likely-hood is that you will be subject to the exe

Its a risk calculation. When you sign the contract, you give Apple certain rights but you don't know what the likely-hood is that you will be subject to the exercising of those rights or the extent to which they will exercise their rights. Now that we are getting more information we have to ask ourselves again if the risk of rejection and/or coughing up refunds is greater than the reward from the investment of resources in the application. I think you will see new developers shy away or building a lot of low-risk apps where they could take the hit if necessary. I know I'll be looking elsewhere to spend the majority of my development time.