Maybe I'm just a bit too cynical (negative?), but I find it rather sad that, lets say to improve a movie recommendation algorithm we have a $1M bounty (Netflix

Maybe I'm just a bit too cynical (negative?), but I find it rather sad that, lets say to improve a movie recommendation algorithm we have a $1M bounty (Netflix price), while to improve an algorithm to detect the possible destruction of earth we have a bounty of $35K.