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What you are saying is exactly what Customer Development says to do, so you're agreeing with the post, not disagreeing. Although perhaps I should have been mor
by rjurney 17y ago
What you are saying is exactly what Customer Development says to do, so you're agreeing with the post, not disagreeing. Although perhaps I should have been more explicit :) Its all in Steve Blank's book.
Concurrent product development and customer development is the way.
- rokhayakebe 17y agoI guess so. The Customer development model (customer discovery > validation > customer creation > company building ) works best when you have a niche market for enterprise applications. If you consider consumer apps, then how do you go out and talk to consumers? "ASK HN:..?". Consumer applications, read free, are doomed to follow the painful "Customer Acquisition and Adoption Model" . In other words how fast do we sign up new users and how much do they use the product.
- rjurney 17y agoEric Ries talks about this at length, for consumer internet companies. Check out the archives at http://startuplessonslearned.blogspot.com/ http://startuplessonslearned.blogspot.com/ In short: you can release a landing page before building, with a signup form for interested peeps, and you can release early and often.