There's always the convenience in having something that is freely advertised. So just "official, legal and safe" is a value. And if the existence (and success)

There's always the convenience in having something that is freely advertised. So just "official, legal and safe" is a value. And if the existence (and success) of iTunes, Spotify, Steam, and others are any proof, those values are very well understood by people. People don't only want to have the cheapest thing, most people also don't want to hurt others (and they understand that not paying the content producer hurts them).