The problem is that humans are incredibly selfish. Given the choice between spending time or spending money, people usually spend money. It's one reason Steam

The problem is that humans are incredibly selfish. Given the choice between spending time or spending money, people usually spend money. It's one reason Steam is so profitable. So it can't be true that most people inherently want to steal. It seems like people want convenience. When faced with a choice, people usually choose whichever option is least bothersome. That implies a goal for content creators: be the least bothersome option, and users will pay you. Unfortunately for the movie industry, Popcorn Time is currently the least bothersome service. It's free, decentralized, and tastefully designed. The industry should clone Popcorn Time, because that would put them in a better position than they're currently in.