Thanks for sharing this. Often times we let things slide w.r.t. marketing speak, but I believe it's important to call companies out on this. Did you have to mak

Thanks for sharing this. Often times we let things slide w.r.t. marketing speak, but I believe it's important to call companies out on this. Did you have to make a case for "why" that claim was unsubstantiated (fairly obvious to us, but I wonder whether the ASA personnel reviewing the complain knew enough about it)?