One point that the article fails to highlight is, while there is a great demand for embedded programmer, that demand is concentrated in a smaller set of compani

One point that the article fails to highlight is, while there is a great demand for embedded programmer, that demand is concentrated in a smaller set of companies than say web development or enterprise systems. That coupled with a lot of the hardware companies moving more and more of their operations to China and Eastern Europe, does not paint a rose picture for heading into the embedded space. Unless you plan to design and market your own products. The mobility of an embedded development career is not as good as a web or enterprise developer and the returns (pay, benefits, security) on some occasions tend to be less than that of other development opportunities.