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I've never seen this much marketing for a minor iOS update. I wonder what prompted the change.

by TruthSHIFT 13y ago

mitchellh 13y ago
I imagine CarPlay.
RyanZAG 13y ago
Probably the latest marketshare numbers.
radley 13y ago
iOS was a big release with a lot of fundamental changes. Naturally everyone is curious about Apple reaction and choices to change/improve/fix first.
twoodfin 13y ago
When they've discussed Android in the past year or so, Apple execs like Cook and Schiller seem to have focused on two areas where they feel iOS has an advantage over Android: - Android lacks many decent tablet applications; most of them are blown-up phone versions. - The Android ecosystem is fragmented. Very few devices (proportionally) are running the latest release, and it can take years for new features to be widespread enough that developers can rely on them and users can benefit from them. The technological (OTA "delta" updates) and marketing push around major and minor releases appear designed to reinforce the second point. I'm not endorsing either of these claims, since I don't use Android devices enough to know.
- solnyshok 13y ago
  foursquare app on my ipad looks like blown up phone version, alas
- jmelloy 13y ago
  Also, I think that iOS 7 has gotten mixed press. (Like it, hate it, not-quite-baked, etc) that it's worth making a big deal of 7.1.
smackfu 13y ago
Well, it's just the .1 version, but it has been six months since iOS 7 was released. So it may be the only iOS 7 update.
Kurtz79 13y ago
It's in their best interest that every user updates to the latest version, so sugar-coating the update makes sense. Personally the feature I'm looking forward to is the improved performance on the older devices.
- dhimes 13y ago
  Ever year I say "this will be the year I upgrade." iPhone 4 with ios 5.1.1 here. Still seems to work...
  - crishoj 13y ago
    It's noteworthy that you actually have the option of upgrading, several years after you purchased your device.
    - dhimes 13y ago
      I was thinking of getting a new phone as well.
- twoodfin 13y ago
  My iPhone 5 feels noticeably snappier with the update. Hard to tell how much of that is simply sped up animations, but I'm happy. Interested to see how it goes on my old 4.

I've never seen this much marketing for a minor iOS update. I wonder what prompted the change.

mitchellh 13y ago

I imagine CarPlay.

RyanZAG 13y ago

Probably the latest marketshare numbers.

radley 13y ago

iOS was a big release with a lot of fundamental changes. Naturally everyone is curious about Apple reaction and choices to change/improve/fix first.

twoodfin 13y ago

When they've discussed Android in the past year or so, Apple execs like Cook and Schiller seem to have focused on two areas where they feel iOS has an advantage over Android: - Android lacks many decent tablet applications; most of them are blown-up phone versions. - The Android ecosystem is fragmented. Very few devices (proportionally) are running the latest release, and it can take years for new features to be widespread enough that developers can rely on them and users can benefit from them. The technological (OTA "delta" updates) and marketing push around major and minor releases appear designed to reinforce the second point. I'm not endorsing either of these claims, since I don't use Android devices enough to know.

solnyshok 13y ago
foursquare app on my ipad looks like blown up phone version, alas
jmelloy 13y ago
Also, I think that iOS 7 has gotten mixed press. (Like it, hate it, not-quite-baked, etc) that it's worth making a big deal of 7.1.

smackfu 13y ago

Well, it's just the .1 version, but it has been six months since iOS 7 was released. So it may be the only iOS 7 update.

Kurtz79 13y ago

It's in their best interest that every user updates to the latest version, so sugar-coating the update makes sense. Personally the feature I'm looking forward to is the improved performance on the older devices.

dhimes 13y ago
Ever year I say "this will be the year I upgrade." iPhone 4 with ios 5.1.1 here. Still seems to work...
- crishoj 13y ago
  It's noteworthy that you actually have the option of upgrading, several years after you purchased your device.
  - dhimes 13y ago
    I was thinking of getting a new phone as well.
twoodfin 13y ago
My iPhone 5 feels noticeably snappier with the update. Hard to tell how much of that is simply sped up animations, but I'm happy. Interested to see how it goes on my old 4.