What about direct media buying? With a product as niche as yours, it may be worthwhile to identify specific sites (ie candy enthusiast forums/blogs) and work ou

What about direct media buying? With a product as niche as yours, it may be worthwhile to identify specific sites (ie candy enthusiast forums/blogs) and work out a deal for a monthly banner ad. Start negotiating with an estimated price based on their traffic numbers and your LTV, and if after a month you're not profitable, go back and negotiate a more favorable price. But aside from that, I don't think you should necessarily give up on advertising on the larger platforms you've been working with. As someone with extensive experience in online advertising, I will tell you that campaigns that are break even from the start or even lose a little money often have huge potential for becoming profitable. Just getting conversions is a positive sign. Consider the full path from advertisement to checkout. There's almost infinite room for improvement from the copy on your advertisements, to the images, to layout of your landing page, placement of buttons, size of form fields, background colors, etc etc. Then there's all the backend changes such as lifetime value and product costs that you can create additional margin. Combine all these things and you can swing a losing campaign to a hugely profitable one. Then with additional margin you create, you have the potential to focus on scaling. G'luck to you.