Go with both. Personal branding is important in your situation but you also want to take care of liabilities,taxes etc in a more professional way. One way to do

Go with both. Personal branding is important in your situation but you also want to take care of liabilities,taxes etc in a more professional way. One way to do it is to market yourself individually through your website,blog whatever using your own name. When you do have a client ready to hire you, just mention to them that "for tax/liability purpose, I do contracts and payments via my company <xyz>". I doubt that any client will have an issue writing a check to a company vs. a person. In fact, in the US, it is preferable that way in some cases where liability is an issue. I know that you are in the UK but I would guess something similar there.