+1 @ O.P: I read your entire post (thanks for relaying your lessons), and most of it is about internal development and personal "aha" moments. What about cust

+1 @ O.P: I read your entire post (thanks for relaying your lessons), and most of it is about internal development and personal "aha" moments. What about customer driven development , i.e. user testing? You have no sign up form ... This boggles my mind - get users already! This is a classic case of what I personally refer to as un-scientific thought processes. If I ask my my friend "what do you think of this business idea?" Really, what on God's green earth does it matter what he thinks? If he says "its great", does that empirically mean anything? If he says "i hate it", does that empirically mean anything? Who can empirically say anything is anything? In other words: test it. A joke I have with all of my friends; anytime they ask my advice about anything, they already know the answer... test it. You have not tested your product. So your question: "What should we do?" My answer: "Test it."