I did this recently and I went with a company name for two reasons. One, not having a native English meant that it wouldn't sound normal for them to spell/write

I did this recently and I went with a company name for two reasons. One, not having a native English meant that it wouldn't sound normal for them to spell/write my name, and second, I don't really like my name :P Now if you should start a business or register as a sole trader, depends on revenue, local legal liabilities, if in the future you plan to hire people, etc. This advice should be given by an accountant that knows local tax and your current situation.