Unfortunately, smaller independent films and authors probably do hope you stumble upon their works -- it's notoriously difficult to sell books unless you are pi

Unfortunately, smaller independent films and authors probably do hope you stumble upon their works -- it's notoriously difficult to sell books unless you are picked up by a major publisher. I think his point is that things like the App store should be more of a meritocracy (like the web), but it's becoming increasingly difficult for smaller players to get noticed to due the economics (strong downward pricing pressure) and Apple's policies (random rejection can destroy months of work). One thing they don't mention is how difficult it is to figure out where your sales are coming from; there's no Google analytics or referrer logs for app sales -- you have to do things like become your own affiliate through LinkShare and assign different codes to your own links if you have multiple distribution channels.