Seeing as how .info, .mobi, .aero etc. never took off, I don't think these new TLDs are really likely to displace .com either. The thing about ".com" is that, t

Seeing as how .info, .mobi, .aero etc. never took off, I don't think these new TLDs are really likely to displace .com either. The thing about ".com" is that, to the average person, .com is the thing that makes a domain a domain, like a file extension. They may also recognize .org and .net as other extensions, like file formats. However, when you just start tacking on arbitrary words with pre-existing connotations, the domain-recognizability of them goes out the window: nobody would guess that "fast.bikes" is a domain rather than just a tagline that uses dots instead of spaces.