Ugh. Let's talk about media. Commercially speaking, media has one goal - procuring eyeballs. Just because eyeballs aren't fixated on a particular story doesn't

Ugh. Let's talk about media. Commercially speaking, media has one goal - procuring eyeballs. Just because eyeballs aren't fixated on a particular story doesn't make it sad, it just means it's not a compelling story. So why is WhatsApp a compelling story? 1. Broke conventions - company only had 55 employees and valued at $19b. This isn't normal for us. A telecommunication company selling for $9.5b makes sense. 2. Story of triumph - the founder of WhatsApp was "from a small village in Ukraine". You can't get any more American than this my friends. You see, America is quite possibly the greatest marketing engine in the world. This is what separates itself from the rest of the world. We are engrained story tellers, not because of some magical gene inherited, but rather because we know good stories sell well.