It's easy to blame media "blindness" and inattention -- here, apparently both in Spain and on the wider Web -- but to me it just boils down to the economics of

It's easy to blame media "blindness" and inattention -- here, apparently both in Spain and on the wider Web -- but to me it just boils down to the economics of attention. If the author is right and "nobody cares" then the lack of press is pretty explainable. In today's ad-driven world, journalists are tacitly rewarded (at the very least) for Web traffic. As such, the coveted beats are the ones that drive guaranteed interest -- Apple being the traffic gorilla when I was a staff writer. The stuff closest to consumers (porcelain) on the whole drive more interest than infrastructure (plumbing). Starting out in the Valley I got beats like Seagate and storage (after getting the assignment, another editor joked that it was "borage"). I remember envying the consumer electronics writers for their traffic, but was always more of a pluming guy myself.