I think because of the 70s/80s, you now have at least one generation of execs that at least have a more basic understanding of tech, and I suspect Samsung/LG/et

I think because of the 70s/80s, you now have at least one generation of execs that at least have a more basic understanding of tech, and I suspect Samsung/LG/etc have a better idea of what they're getting in to. Additionally, these players got in early enough in to a market (smartphones) which wasn't already saturated with competing standards. Indeed, many of these players were already in the phone market, and this was a more natural evolution for them. Contrast this with the MSX trying to get in to the market with Commodore, Atari, Apple, IBM, Acorn, Sinclair and others all vying for the same (albeit growing) pool of dollars. At that point it's about as 'me too' a play as you can execute. Of course hindsight is 20/20, but even in 1985 I could somewhat explain why computers were different than VCRs - I'd spend every waking hour working with my ZX81 then later my C128. We used a VCR a few hours a week to watch a movie - passively. Fundamentally different use cases and interaction modes.