Facebook's purchase of Instagram was big news because a lot of people thought of Instagram as an app that lets people post cheesy filtered selfies, and it seeme

Facebook's purchase of Instagram was big news because a lot of people thought of Instagram as an app that lets people post cheesy filtered selfies, and it seemed surprising that that was worth a billion dollars. Google buying Nest has a somewhat similar hook, in the sense that you can tell a story around "WTF is this company doing and why do Google think it's worth so much." Vodafone buying ONO is one telecommunications company buying another telecommunications company; it's not obvious why it would be interesting to anyone outside of the telecommunications industry.