If you have a sufficiently rapid turnaround time, this works for products, too. For example, don't have a good idea for a landing page? Throw up a bad one. It'

If you have a sufficiently rapid turnaround time, this works for products, too. For example, don't have a good idea for a landing page? Throw up a bad one. It'll get you data and you can improve from there. Obviously, a less good idea for things where iteration time is measured in months...