This is the talk I gave at Erlang Factory SF Bay Area 2014 yesterday on the instrumentation work I've been doing at AdRoll. It's Erlang focused, at least in par

This is the talk I gave at Erlang Factory SF Bay Area 2014 yesterday on the instrumentation work I've been doing at AdRoll. It's Erlang focused, at least in part, but I intended it to contain more generally applicable, hard-won lessons/thoughts. The slides are here if video isn't your thing: http://www.slideshare.net/BrianTroutwine1/10-billion-a-day-100-milliseconds-per-monitoring-realtime-bidding-at-adroll http://www.slideshare.net/BrianTroutwine1/10-billion-a-day-1...