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You could hire more sales people to try to eek out a few more sales, or you could spend your engineering money on diversifying your product line. XPress is esse
by pwthornton 13y ago
You could hire more sales people to try to eek out a few more sales, or you could spend your engineering money on diversifying your product line. XPress is essentially Quark. So much so that when people say Quark they mean XPress.
The company should have looked to grow into new markets, rather than eek out a few more sales in a saturated one.
In addition, while not sexy, at some point you need to modernize your software, and money should have been spent there instead of on sales. I switched from Quark to InDesign because of OS X. It's the OS I used, and Quark was only one program that I used, and I was never going to use OS 9 again.
We're not talking about writing a native Cocoa app here, but just porting over a Carbon app. Quark couldn't even be bothered to give us a crappy Carbon app like Microsoft did with Word and Adobe did with Photoshop.