As a Graphic Design major at the end of the 90's, I had to learn to eat, sleep and breathe Quark. Dealing with the company was HELL on a student. For context sa

As a Graphic Design major at the end of the 90's, I had to learn to eat, sleep and breathe Quark. Dealing with the company was HELL on a student. For context sake, this was right around the time that Apple released their new iMac with NO ADB ports. (USB only) Quark used a hardware dongle even for their educational version (which cost over a thousand dollars if I remember correctly) The company was extremely obtuse when it came to solutions. They suggested I buy an ADB to USB adapter. It flaked out constantly. I tried a few different models. I turned to Quark for help. Almost every conversation with support seemed to be "you don't like it? try formatting your text in Microsoft Publisher". All I was asking was to assist me in using their software - which I had paid for. At that time, they OWNED the market, so anyone that they helped was almost guaranteed to be a future customer. Adobe on the other hand had educational versions of Illustrator and Photoshop for 99 bucks a piece. I graduated when InDesign 1.0 had just come out. No one took it seriously at that point as it was brand new. But Quark's "we don't care, we don't have to" attitude is definitely part of what unseated them.