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In terms of brand perception, I think Newsweek is far more concerned that people know they exist, rather than the quality of journalism. I thought they had gon
by JackFr 13y ago
In terms of brand perception, I think Newsweek is far more concerned that people know they exist, rather than the quality of journalism. I thought they had gone out of business years ago.
- smackfu 13y agoThey stopped printing a real magazine in 2012. They were purchased by a new company and this issue is the first one in print again. So, I think it was a very effective tactic.
- davidgerard 13y agoThe brand name was purchased by a new company (Daily Beast), then that company didn't want it either and sold the brand name to a smaller company who thought the brand name might lend them credibility (IB Times). tl;dr this only has the name in common with the long-running weekly magazine of old.
- smackfu 13y agoFrom the cover they released, it seems like they also got the design. The logo is the same, at least.