Aren't there like a dozen of this type of device/ecosystem right now? I really don't see any reason to buy into this type of thing before one really differentia

Aren't there like a dozen of this type of device/ecosystem right now? I really don't see any reason to buy into this type of thing before one really differentiates itself from the rest. I'm glad there are lots of options... but honestly, it's like standing in the paper towel aisle at this point.