A lot of non-technical people use Firefox - somebody had to introduce them. If it was just about IE not being good and tabs, why not Opera? Mozilla had (and st

A lot of non-technical people use Firefox - somebody had to introduce them. If it was just about IE not being good and tabs, why not Opera? Mozilla had (and still has) a lot of people spreading the word - the Spread Firefox campaign was very popular, as was the crowdfunded New York Times ad: https://blog.mozilla.org/press/2004/12/mozilla-foundation-places-two-page-advocacy-ad-in-the-new-york-times/ https://blog.mozilla.org/press/2004/12/mozilla-foundation-pl...