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oh that's a good point! I need to edit that into the original post :) I've found that in B2B you don't want to "pay" for referrals and that people are more lik
by SteliE 13y ago
oh that's a good point! I need to edit that into the original post :)
I've found that in B2B you don't want to "pay" for referrals and that people are more likely to make them when they feel like they are providing value to their network without any selfish incentives.
Once in a while someone will ask for it and it's up to you to decide if you want to give people a discount or something else for helping you close new business. I personally think that's reasonable when asked but wouldn't offer it upfront.
- dhfromkorea 13y agoReally interesting insight, Steli. Did you ever offer a discount up front to get reluctant customers to introduce you to a new business[1]? If so, could you share how it turned out? [1] those who likely know a business to introduce you to and are seemingly willing to do so, based on the maturity of the relationship with you and them.