Actually, I think that's what differentiates the Profit from other similar shows. About 50% of the time (so far) Marcus determines that the ownership is unethic

Actually, I think that's what differentiates the Profit from other similar shows. About 50% of the time (so far) Marcus determines that the ownership is unethical, too incompetent, or just too difficult to work with that he decides not to help them. Still makes for great TV.