Amongst other obscure jobs I've been employed to dig people out of the crap many a time in the hosting sector so yes I'm pretty close to this sort of stuff. No

Amongst other obscure jobs I've been employed to dig people out of the crap many a time in the hosting sector so yes I'm pretty close to this sort of stuff. Normally in these situations, much as they do with DO already with disparate DC capabilities, you deploy infrastructure side-by-side and slowly port it over from one system to another. Developing the capabilities isn't really a big problem even if you build it versus buy as the total developer / administrator / server ratios on these sorts of companies are pretty favourable to massive automation. I suspect they really do just want the money. Either than or they've short-sold themselves as a bargain host and now have trouble generating revenue and will lose too many customers if they crank prices so they're riding the investor's crack pipes via hype. The latter is all too common unfortunately. One of the UK's "leading" hosts I did some consultancy for in the mid 00's actually relaunched with just under 50 CentOS servers with shared hosting/cPanel stuff on them but priced too low. They got customers but not enough to pay for the cage. Spent a couple of months moving their shit into a single 42U and consolidating their billing and provisioning system. They're still around now and can pay the bills. I did it for cash - I wouldn't want the equity myself.