This fact is probably what killed iAd adoption in the first place. When iAd was released in 2010, Android was barely anything and iPhone was growing rapidly vs

This fact is probably what killed iAd adoption in the first place. When iAd was released in 2010, Android was barely anything and iPhone was growing rapidly vs. Windows Phone and Blackberry. But since then, with the growth of Android, and especially Android free-with-ads apps, the idea that you would have a mobile ad platform that was only on iOS just seems silly. Especially when Apple wants only big customers (they had a $1M minimum buy-in IIRC), and wants "fancy" ads with embedded mini sites, while at the same time not providing the tracking data advertisers wanted. Not surprised the advertisers said no thanks.