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The term "co-creation" was being used in marketing space a few years ago as a synonym for collaborative user generated content. It disappeared for a while and h
by ecocentrik 13y ago
The term "co-creation" was being used in marketing space a few years ago as a synonym for collaborative user generated content. It disappeared for a while and here it is again being used in a "hey, look at me" self marketing blog post as a synonym for competitive collaboration. I'd say the meaning hasn't diverged at all.
- littke 13y agoYes, I noticed this too (it's mentioned in the footnotes). That's not the concept refer to in the post though, and I was a little bit annoyed when I first found out about it after having drafted the majority of this article :)