Facebook may not care about crushing anyone, but by virtue of their size and reach they can inadvertently crush people by launching a product because Facebook t

Facebook may not care about crushing anyone, but by virtue of their size and reach they can inadvertently crush people by launching a product because Facebook thinks it would be a useful product for their users. Companies rarely do things out of spite like that; but the idea is if your market is really worth some money, Facebook or Google will eventually be interested in it and your goal is to be big enough by the time that happens to successfully compete with them (or sell to them.) If your idea is really a good one, these companies have enough smart people working for them that they will come to it on their own eventually.