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This is the reason many SEO companies have rebranded as content marketers recently. Content marketing is a relatively easy sell, and it's almost the entirety o

by JimmyM 13y ago

This is the reason many SEO companies have rebranded as content marketers recently. Content marketing is a relatively easy sell, and it's almost the entirety of ongoing SEO work (as opposed to the technical improvements, which obviously you can't complete over and over again!). Few businesses are interested in where the content comes from, the research that goes into setting it up, so it's content marketing for most of the larger companies. I like the broad skillset 'SEO' implies, though, so I thought I'd highlight that. EDIT: Also I suspect that if you're on Hacker News, you'll be more likely to have a much more technical skillset that fetches a higher price in other niches than SEO. There is, of course, more to the world than marketing! Hopefully the links and general tone get some people interested though.

Intermernet 13y ago
"Few businesses are interested in where the content comes from, the research that goes into setting it up". I think this is why it's an easy industry for dishonest players to exist in, and unfortunately it leads me to only really begin to trust the content on any business's site if it's being produced in-house, and even then it's always worth reading with a very critical eye. Thanks for replying, I'm glad to hear that the content creation / marketing side of SEO is being rebranded, and I hope it means that the companies that are rebranding are doing so to separate themselves from those who would just seek to manipulate data, algorithms and people for short-term profit.