To each their own, but I think it's a fancy way of procrastination/avoidance/navel-gazing. The examples on the site include how many tweets you wrote (ok), tra

To each their own, but I think it's a fancy way of procrastination/avoidance/navel-gazing. The examples on the site include how many tweets you wrote (ok), tracks you listened to (erm... ok), checkins you had, and the max degrees Celsius for your location that day (what?). In general, you optimize what you measure, but eventually it becomes a parody of itself.