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> We've been testing this for the past couple of months—our hypothesis was that it would increase conversion rates—and we're delighted that it has been confirme
by subsection1h 13y ago
> We've been testing this for the past couple of months—our hypothesis was that it would increase conversion rates—and we're delighted that it has been confirmed.
pc, do you know if the conversion rates increased for the majority of the subscription-based sites that you monitored?
Our company has a subscription-based service that uses Stripe Checkout, and some of our customers have expressed confusion regarding the "Remember me" feature. Even the CEO of our company expressed confusion initially, and he requested that I ask Stripe for the option of hiding the "Remember me" field.
From their perspective, there's no reason why their payment information should be remembered because they have no reason to enter their payment information again in the future since our service is subscription-based.
I think the "Remember me" feature would be less confusing at an e-commerce site where customers may make additional purchases in the future.
Also, we'd like to be able to hide the customer's email address in Stripe Checkout, not just disable the email address field.
So essentially, we want the old Stripe Checkout that only requested payment information.
- pc 13y ago> pc, do you know if the conversion rates increased for the majority of the subscription sites that you monitored? We did look at the effect on individual sites (rather than across all charges as a whole). But I generally agree with you that it'd be nice to have something better-tailored to subscription website flows. (I suspect that this product might look quite different to Checkout.)
- Chris_Newton 13y agoFWIW, I don’t see any particular problem with using a Checkout-style process for subscriptions. We used it for that from the start, and looking through this discussion it seems we’re far from the only ones. For us, the big win was having a reasonably polished and ready-made form to get from zero to having a card token, which meant one fewer thing for us to worry about during integration (and building the rest of our site, of course). That seems just as valuable whether you’re accepting single payments or signing people up for a subscription.