You might not care, but many think it is a fascinating topic. It blends elememts of social science, economics, business strategy, and psychology in interesting

You might not care, but many think it is a fascinating topic. It blends elememts of social science, economics, business strategy, and psychology in interesting ways. Marketing is very powerful, in ways we don't even fully understand. I don't think The Lego Movie is 100% pure marketing, but it sure isn't 0%. They did a fantastic job with it however. It is the only branding effort I know of that has reached this level (which is a hard level to even describe, hence the struggle encountered by the author of the article). Has anyone heard of other high quality movies produced by product companies?