What's the use of this? I would imagine Facebook's end of year review was a clone of Vizify's idea? Anyhow, how was this idea be profitable for this startup to

What's the use of this? I would imagine Facebook's end of year review was a clone of Vizify's idea? Anyhow, how was this idea be profitable for this startup to stay alive? I have never heard of it to be honest. To me this looks like http://osrc.dfm.io/ http://osrc.dfm.io/ and FB's end-of-year review