3 ms·
I could be totally wrong but I think she dislikes herself more than LEGO. She too easily gives in to simple marketing to do things she feels she should not be d
by talmand 13y ago
I could be totally wrong but I think she dislikes herself more than LEGO. She too easily gives in to simple marketing to do things she feels she should not be doing, she buys things she shouldn't be buying, and doesn't the spend the kind of time with her kids she feels would be best. LEGO is a scapegoat for her own perceived failings with her kids.
I bet her kids would disagree. After all, they are just kids playing with kid toys.
I saw the LEGO movie, I thought it was really good. It's a good story about being yourself, being creative, and standing up for what you feel is right. I saw the movie with my children and none of us felt the need to suddenly go buy LEGOs afterwards. We didn't see the movie as a big infomercial, it's just a movie for gosh sakes. An enjoyable one at that.
Every movie that resulted in retail items selling big was not necessarily intended to be an infomercial. And the movies that were? So what?
As for her complaint about the girl sets not having fire fighters, why not buy the sets that have fire fighters? If she only buys the sets supposedly made only for girls then who is at fault with that?
- dwaltrip 13y agoAdvertising affects you, whether you like to admit it or not. To steal a line from the movie, "you are not the special" (sorry couldn't resist). It wasn't "just a movie". The affect may be subtle, subconscious, or non-obvious, but it is undeniably there. Disclaimer: I really enjoyed the movie also.
- talmand 13y agoI would say more that it more influences than affects. But realizing that influence goes a long way in denying it. If the movie was made for that specific purpose then I would have to say I am the special because as I said elsewhere, I don't feel the need to purchase LEGOs after seeing the movie. I'm willing to bet I'm not the only one. After all, my children who saw the movie have not started asking for LEGOs. But it was a fun movie, wasn't it?
- dwaltrip 13y agoI would say influencing is one way of affecting. Marketing and branding are far more than simply converting purchases. Despite me trying to remain self-aware, I undoubtedly have stronger positive mental associations for Lego related things after watching the movie. I would be surprised if you didn't also, regardless of your lack of intent to purchase :) And it was most definitely quite fun, both on a surface level and for sparking discussions like these. They did quite an impressive job.
- talmand 13y agoWell, I guess I can't necessarily disagree since your explanation requires admitting things that cannot be proven. I can say that I don't "feel" more inclined to purchase LEGOs, movie or not, then before. I see lots of the Ninjago show on Netflix because my daughter likes it, but I don't buy them that often and she doesn't ask for them. I guess I would say that any positive mental associations I have is for the entertainment factor as I liked the movie and the Ninjago show. It certainly hasn't resulted in a positive enough influence to make purchases. That's the focus of my comments, that the article that started this discussion seems off to me because it suggests that the LEGO movie is just a huge branding effort to convince people they must buy LEGOs. Your comments are much softer than that viewpoint so I think I'd be more agreeable to your viewpoint than the article's.