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King.com was generous enough to point out that their target demographic for CCS is middle aged women. 80% of their players are women, only 34% of their players
by 300bps 13y ago
King.com was generous enough to point out that their target demographic for CCS is middle aged women. 80% of their players are women, only 34% of their players are under the age of 30, and only 9% are under the age of 21.
The crux of the article is that people under 25 are particularly susceptible to tricks used to get people to pay for in-game items. To refute that, King would have to say something along the lines of, "x% of our revenue comes from middle aged women". To say, "x% of our players are middle aged women" doesn't at all address the point brought up in the article.
For example, it could be possible that only 34% of CCS players are under 30 but still be responsible for 90% of CCS revenue.
- cowpig 13y agoI think this comment, and the article's assertion about age ranges, show that neither you nor the author know any middle aged women addicted to candy crush.
- bsder 13y agoYeah, I seem to remember that Zynga targeted bored, middle-aged housewives from the midwest more than anybody else. 18-25 year olds have probably moved on from Candy Crush. Once they hit the wall, they probably just throw it away for something new.
- dec0dedab0de 13y agoAlso regarding the same quote, how many of those plays are from young children using someone else's phone/tablet? anecdotal evidence: my son, and nephew are always using my moms ipad to play games when they're at her house.