I started out pretty neutral about the approval process, but have come to think it was the best decision they could have made. In Android world, rejections hap

I started out pretty neutral about the approval process, but have come to think it was the best decision they could have made. In Android world, rejections happen after something bad happens. That means some person who trusted an app got screwed, and enough have to get screwed, for Google to take down the offending app. It doesn't always make life fun; we're submitting an app update tomorrow that is totally benign but will take 5-6 days to get approved. But on the other side of that is a customer base that installs updates from us without worry, and that's very valuable to us. There are horror stories about terrible approval process decisions and being stuck in limbo. But for each one of those, thousands of developers see their apps approved or rejected in a pretty reasonable way. That ratio doesn't excuse bad decisions, but the approval process has made the iOS platform what it is for developers and customers today.