3 ms·
> the full-page advertisement in the middle is kind of obnoxious. I actually came to say that I found the advertising UX surprisingly tasteful, and similar to
by jeffbr13 13y ago
> the full-page advertisement in the middle is kind of obnoxious.
I actually came to say that I found the advertising UX surprisingly tasteful, and similar to how a full-page ad in a magazine feels!
The big (relevant-to-the-piece) ad is there if you're interested, but you can keep on scrolling right past it if not. The small "Sponsored By" box on the side is a nice WWW touch, allowing you to go straight to the advertiser, if you decide that you're interested later, but cba to scroll back up the page.
At the end of the day, if I'm going to do the equivalent of picking up their magazine, reading an article, and putting it back on the shelf, then someone has to pay The Economist if they're gonna stay in business.
- Kurtz79 13y agoUh, I found the ad integrated with the article a bit TOO well, to the point that kind of sneaks on you. In a magazine I can usually tell where an ad is, and it does not take me away from the article. In this case I had actually read the ad before realizing it wasn't part of the article, even the color scheme matches the rest of the page. BTW, it's a minor complaint and it might be just me, again, great article.