My (anecdotal) experience has been that given a large enough organization, you're probably going to run into a lot of subsets of the organization that just don'

My (anecdotal) experience has been that given a large enough organization, you're probably going to run into a lot of subsets of the organization that just don't know any better or aren't aware of the company branding strategy and guidelines. It's probably a reasonable bet to say that most of those groups won't be creating public facing content, but I've seen it happen often enough before. Not a broad study, but an interesting note. Basically, just that it's useful to remember that large organizations, as much as they'd like to be, aren't always as homogeneous and cohesive in branding and approach as they'd like to be. The following is also anecdotal: I work in the contact center world, and it's pretty surprising just how isolated and disconnected some companies are when it comes not just to brick and mortar vs e-com, but e-com and it's call centers. Add in more prefaces/cya's that I haven't done formal research on the subject where necessary :)