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I wouldn't call it "greedy", but when webfonts were starting to gain traction (2011-2012), foundries didn't sell licenses for web use, so their fonts were only

• Silhouette 13y ago
  Then again, Adobe has moved to SaaS only (or are they selling licenses for non-CC apps?), so designers don't have much of a choice anymore. Sure we do. You can still buy versions up to CS6 as a one-time purchase. Rather like Microsoft, Adobe's biggest competition has become the old versions of their own software that aren't crippled with ongoing payments and the risk of involuntary future changes to how they work or what they cost. Presumably they've done the math and reckon they're going to make more money between the people who signed up for Creative Cloud and the people they can now lure in who can afford a relatively low monthly fee but couldn't front the whole cost of CS in a single payment before than they're going to lose from people who won't give them any more money now but might have paid for upgrades under the old scheme. Given how little value they seem to have added either in the later CS series upgrades or since the move to CC, I suspect they're right.