Your first challenge is selling to the sales people. Not many people can sell effectively. You need to catch their attention with something more than "I have no

Your first challenge is selling to the sales people. Not many people can sell effectively. You need to catch their attention with something more than "I have no product, but I'd like you to sell it - but I can only pay you when you close a deal". Good sales people are always on the lookout for the next thing they can sell. Snare their attention by being something they can sell. How you do that is up to you, but good content about interesting markets with lots of upside always gets my attention.