3 ms·
their big strategy as of the last few years is to spin off features of its main app into multiple apps. this has three benefits they want: better app store co
by hayksaakian 13y ago
their big strategy as of the last few years is to spin off features of its main app into multiple apps.
this has three benefits they want:
better app store coverage
better home screen coverage
fewer taps to do a task on facebook
- r00fus 13y agoExactly how do any of these goals this help the non-FB-obsessed user? Facebook needs to tie their monetization and growth strategy with, not orthogonal to, or in opposition to, the needs/desires of their user base.
- hayksaakian 13y agoSome people only use Facebook for feature X For one group that might be Facebook messenger For another it might be the news feed Facebook sees single purpose apps (instagram, whatsapp) replacing facebook altogether. They're scrambling to compete directly (in some cases outright buying competitors).