This is a smart marketing stunt. It's a mutual win because it will generate press for both the platform (CrowdTilt) and the user (The Dating Ring). My hunch is

This is a smart marketing stunt. It's a mutual win because it will generate press for both the platform (CrowdTilt) and the user (The Dating Ring). My hunch is The Dating Ring got the okay from CrowdTilt before launching this campaign, and have an informal agreement in place to delete the campaign after a few days, which will generate further press.