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Ads Follow Web Users, and Get Much More Personal
- prodigal_erik 17y agoThis part of the online ad industry is surprisingly intricate. There are vendors whose entire business model is arbitrage of behavioral data. They make deals to drop tracking pixels on big sites, set third-party cookies on those sites' users, build statistical models about users' actions and interests, and sell others the right to add still more tracking pixels and set their own third-party cookies for ad targeting. Some of them appear on http://www.networkadvertising.org/managing/opt_out.asp http://www.networkadvertising.org/managing/opt_out.asp, a self-regulation effort which has not been well publicized.
- paraschopra 17y agoThere has been buzz that the US Congress will pass legislation which would bring transparency to privacy of consumer tracking data. (People say that they could make all online advertising/tracking systems strictly "Opt-In" only, but I don't believe they would do it as it would destroy all of online advt. market). Essentially, this would entail telling visitors that their actions are being tracked and then giving them a super-easy method to opt out of it. IAB has also laid out 7 privacy principles: http://www.iab.net/insights_research/public_policy/behavioral-advertisingprinciples http://www.iab.net/insights_research/public_policy/behaviora... So, expect a lot of consumer awareness campaigns in future.
- mahmud 17y agoAll that would do is move it ISP side towards deep-packet inspection, something like what Phorm does in the U.K.