In fact, I think that on HN a sethgodin post is more likely to piss people off. BTW, I think that it's a bad sign how quickly these shallow dismissive comments

In fact, I think that on HN a sethgodin post is more likely to piss people off. BTW, I think that it's a bad sign how quickly these shallow dismissive comments rise to the top here. If you prefer arguments to be presented in a a logical form fine, but the information remains the same. It's not patentable, but it's worth thinking about if you feel like thinking about that sort of thing. Here's the translation: A brand is presented as a brand. A way of of thinking about a collection of things (people, products, procedures, history) as a single thing. It is the psychological equivalent to a legal entity. A kind of Anthropomorphism. You can say: "Apple (the brand) did X" when obviously the reality is that a bunch of people or policies 'do'. This is a useful metaphor for letting customers interact with you. When you leverage a brand, you are working this metaphor to your advantage. But you can't say we (the brand) have excellent customer service & still say they (individuals making it up) are responsible for that bad product.