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The title is ironic, since Google certainly knows if you are pregnant based on your search history. Target knows if you are pregnant based on purchases of pren
by jcampbell1 13y ago
The title is ironic, since Google certainly knows if you are pregnant based on your search history. Target knows if you are pregnant based on purchases of prenatal vitamins, and does special marketing:
http://www.forbes.com/sites/kashmirhill/2012/02/16/how-target-figured-out-a-teen-girl-was-pregnant-before-her-father-did/ http://www.forbes.com/sites/kashmirhill/2012/02/16/how-targe...
- ithkuil 13y agoPerhaps my sister is pregnant and she uses our family computer with a shared account?
- rmrfrmrf 13y agoUgh this specific example has been used time and time again and it irritates the crap out of me. This is not some accomplishment of big data or even beyond trivial to figure out. Example Google searches: > 1 month before conception best days to conceive conception calculator free best iphone conception reminder best pregnancy tester what to do when planning to concieve planning for baby > 1 month later signs that youre pregnant how many days after missed period should i check if i'm pregnant best pregnancy test 2014 reliable pregnancy tests 2014 > 2 days later best prenatal vitamins 2014 obgyn in <city> <state> what to eat when pregnant can i eat eggs while pregnant medicine safe while pregnant when to tell family pregnant when to tell friends pregnant I mean, come on! That's not an accomplishment of statistical analysis or big data. For Target, it's even easier considering that making a purchase is considered the holy grail of all of the Internet's efforts. I mean, when else are you going to be buying pregnancy tests and then prenatal vitamins within months of each other? Not to mention the other things like baby name books, What To Expect..., etc. that a future parent would buy at Target. How about a real challenge like determining paternity via search histories?