what do you all think of the "empty vessel" concept for naming things - names that mean nothing immediately related to the product, but completely unused and un

what do you all think of the "empty vessel" concept for naming things - names that mean nothing immediately related to the product, but completely unused and un-liked a concept? Fandango Loopt Amazon Exxon Texaco Google (most people had no clue what a Googol was) Pepsi Nike Coke Wachovia Verizon Xerox Sunoco Sysco Alcoa Aetna Tesoro Exelon Kroger Nucor Pfizer the list goes on and on By the way, I know there are many very clever "spins" on these names to help them relate to their products, but upon first look this isn't evident.