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comScore data on "time spent accessing the internet" - I'm not saying this isn't true or part of a trend, but let's not treat this week as some watershed moment
by devindotcom 13y ago
comScore data on "time spent accessing the internet" - I'm not saying this isn't true or part of a trend, but let's not treat this week as some watershed moment in internet history. There are a lot, a lot of factors here and the terms - "time," "spent," "mobile," "pc," "accessing," and "internet" are not exactly well defined here.
Is it time spent if my phone spends 20 seconds downloading a new version of the app in the background? Does the internet include app stores, or P2P? Is it access when I didn't initiate the connection, didn't notice it happening, and didn't care when it finished, like a Chrome update?
Is it "mobile" if it's a phone or tablet — even if it's on home wifi? What about laptops using cell dongles? What about embedded, always-on devices?
Not that you can't make good statements on this stuff or make a good case based on this and that data, but this little nugget, apps overtake pc internet usage, just seems... meaningless.
- digitalengineer 13y ago> just seems... meaningless. Not really. I'm currently focusing on shopping experiences and just showing this trend will help me 'open the eyes' of retailers. A lot of local businesses have old websites and still try to 'fight' mobile use in their stores instead of catering to it.
- Nursie 13y agoSo to sum up the conversation so far - A: This is not a well founded number and doesn't really tell us much B: But I can still use it to sell my stuff! Sorry to be snarky, but your response doesn't really contradict the OP's statement that the data point is meaningless, just tells us that it's useful to persuade people who probably don't have a great grasp of the area anyway. Any number of meaningless data points could be useful for that!
- digitalengineer 13y agoNo worries. This is reported on CNNMoney. To retailers, that is big. It's just one point in a presentation of me trying to convince people to adopt mobile and local in to their UX Strategy.